Fact Sheet
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Does The World Really Need Another Music Site?
Today's digital product and online delivery systems have increased the available music supply and opportunities for artists to promote their music. The problem is this: no one has figured out the best way to provide truly targeted music content to music lovers. Until now, that is.
FlyFi simply and quickly helps artists and music audiences find each other. FlyFi sifts through an abundance of music and provides targeted, personalized music recommendations that are more varied, cross-genre and precise than other recommendation engines. We do this by matching users with those who have similar taste in music, and then utilize this matching process to provide automated word-of-mouth recommendations across users that draw on the wisdom of the community and each user's unique and evolving taste in music. For artists, FlyFi offers a new and efficient promotional model, positioning them directly to their target audience one-by-one. We find out what music people love and we introduce the appropriate artists to those people.
What Is FlyFi And Who's Behind It?
FlyFi, a free online application for music discovery, is a Web-based service using a unique methodology to deliver the best recommendations to music lovers. Building on information from its previously named "Goombah" desktop application that was launched in 2005, FlyFi analyzes the music and play patterns in music libraries to determine what mix of music people really like. Rather than analyzing components of tracks or linking similar artists together, FlyFi uses the music taste of thousands of clusters of real people to make recommendations. The result is recommendations that are far more relevant yet far less predictable. With more than 16 million tracks in user libraries, the music discovered with FlyFi is targeted and full of delightful surprises–not just more of the same. You enjoy a great listening experience, including the opportunity to sample and enjooy full-length recommended tracks. Free music is also targeted based on taste. FlyFi's free music catalog currently contains over 10,000 tracks sourced from a variety of labels. You can play the recommendations radio-style, save playlists and download the tracks you like. Beyond music, FlyFi builds knowledge of your musical taste based on your selections and delivers music-related content. From articles, info on new releases to unsigned artists, you get content that is personalized to your tastes and preferences. FlyFi has signed agreements with more than a dozen leading music content providers including Paste, Popmatters and Blueswax to serve their content to FlyFi users in a personalized way based on musical taste.
Emergent Music is the company behind FlyFi. Based in Maine, Emergent Music was founded and is managed by a group of veteran technology and music industry executives and music lovers. The Goombah desktop application that preceded FlyFi was launched in 2005. The FlyFi Web service and member profiles, among other products, were added to the Web, and the number of unique tracks in members' collections grew from 2 million to more than 12 million in one year. In November 2008, a new version of FlyFi was released on the Web.
Company Contact:
Barry Kurland
President, Emergent Music LLC
207.774.3100
